Top Styling Tips for the 2026/2027 Modern Groom
Let’s be honest, grooms don’t always get enough of the limelight when it comes to wedding styling, or the wedding industry in general. But modern groom fashion is out there and it’s upped it game if you know where to look, and there’s absolutely no reason you should feel like an afterthought on your big day.
Gone are the times of off-the-rack, Moss Bros black tuxes being your only option - these days, it’s all about bold choices, personal touches, and embracing your unique style. Whether you’re the type to rock a vibrant suit, experiment with alternative accessories, or just want to make sure you look sharp while staying true to yourself, as a wedding photographer covering London, Bristol and beyond I’ve got you covered.
Let’s dive into my top modern styling tips for the groom, because, it’s your day too and you deserve to look and feel incredible.
Modern Styling Tips for the Groom
Colourful & Alternative Suits
Buttonholes & Alternatives
Shoes for the Modern Groom
Grooming Tips for Grooms
The Importance of Groom Involvement
Colourful & Alternative Suits
My first styling tip for the groom is to do with suits. If you’ve been picturing yourself in the standard navy or black, that’s fine, but can I tempt you to consider something a bit more adventurous?
Modern weddings are all about individuality, and what better way to make a statement than with a bold suit that screams you? Think rich jewel tones like emerald green or deep burgundy, or go full-on pastel with a soft pink or lavender. For the truly daring, patterned suits like subtle florals, tartan, or pinstripes, can look absolutely killer when done right.
The key to pulling off a colourful or alternative suit? Confidence, my friend. Own it. Pair your bold suit with a crisp white or pale-toned shirt to keep things balanced. If you’re not ready to commit to a full statement suit, consider mixing it up with separates. A neutral blazer with bold trousers (or vice versa) can strike the perfect balance between classic and alternative.
And don’t forget the tailoring – regardless of colour or style, the suit needs to fit like a dream. An ill-fitting suit can ruin even the coolest of looks, so get yourself a good tailor and make sure everything sits just right.
Buttonholes & Alternatives
My next styling tip for the groom, is to do with buttonholes. They are one of those classic wedding traditions that still hold up, but that doesn’t mean you can’t add a modern twist.
First, a quick guide on how to wear a buttonhole properly: a buttonhole is traditionally worn on the left lapel of a jacket (positioned over the heart) covering the stitched buttonhole if you have one.
But let’s talk alternatives, because options are vital: Pocket squares are a sharp and stylish substitute. Choose one in a complementary colour or a chic pattern to add some personality.
Boutonniere - still flowers but these sit in your pocket so no pinning required. easy to add a burst of colour and to remove later.
Lapel pins and brooches are another great option that we’ve seen loads recently in red carpet looks for 2026 – think something vintage, a symbol that means something to you and your partner. Look up BAFTA 2026 looks for inspiration.
Shoes for the Modern Groom
Shoes are often overlooked, but they’re a crucial part of your look. The wrong pair can completely throw off the vibe, while the right pair can tie everything together. A laid-back outdoor ceremony? Maybe a laidback leather loafers or even clean, minimal trainers would work. A formal evening affair? Go for sleek Oxfords, brogues, or even velvet slippers if you’re feeling a bit extra.
For those of you embracing colour in your suit, don’t be afraid to carry that into your shoes. A pair of shoes in a complementary tone can really elevate the whole look. Or not ready to fully commit to a colourful suit? Try adding a pop of personality through your shoes or details like laces or socks.
Above all, make sure they’re comfortable. Wedding days are long, and the last thing you want is to be hobbling through your first dance because you’ve got blisters. Break them in ahead of time, and consider investing in a cushioned insole if you’re going to be on your feet all day.
Grooming Tips for Grooms
Let’s talk grooming, because no matter how good the suit is, it won’t shine if you don’t put in the effort with the whole look. Start with skincare. If you’re not already in the habit of using a good moisturiser, now’s the time to start. Nobody’s expecting you to dive into a 12-step skincare routine, but hydrated, well-cared-for skin looks great in photos.
Haircuts are another key detail. Book your trim a week or so before the wedding to give it a bit of time to settle into that perfectly natural look. If you’re rocking facial hair, make sure it’s groomed and tidy. Whether it’s a full beard, a bit of stubble, or a clean shave, the goal is to look polished, not like you’ve just rolled out of bed.
Another tip is to schedule a little pamper session before the big day. Whether it’s a hot towel shave, a facial, or just a relaxing haircut, it’s a great way to de-stress and get yourself feeling wedding-ready. A lot a high end barbers will do this and taking an afternoon to yourself in the lead up to the wedding will make you feel like the main character you are.
The Importance of Groom Involvement
Finally, let’s address the idea that the groom just needs to show up on the day, put on a suit, and call it a job well done. Nope, your input matters.
My biggest styling tip for the groom is being involved in the styling decisions. This doesn’t just make the day more personal, but when the time comes to walk down the aisle you feel like it’s a celebration of both of you and your love for each other. Not only will being involved help you feel more connected to the day, but it also gives you and your partner the chance to collaborate on something fun together.
Your wedding is a day that celebrates you and your partner individually but also as a couple, so put that extra bit of thought into decisions including what you’re going to wear. Maybe you love watches, or a certain brand, or perhaps you know that flowers aren’t for you - don’t do something just because everyone does or it’s traditional, there’s nearly always an alternative. If in dount or you need extra help then you can always reach out to your suppliers, we’re always happy to help.
Now to Book Your Wedding Photography!
So there you have it – my top modern styling tips for the groom. From bold suits to cool accessories, sharp shoes to top-notch grooming, it’s all about making choices that feel authentically you.
After all, this is your day too, and you deserve to look incredible. So get stuck in, have a bit of fun with it, and remember that confidence is the best accessory of all!
And don’t forget to get in touch with me for your wedding photography in London, Bristol or beyond!
